american family insurance amphitheater
American Family Insurance Amphitheater Tickets

American Family Insurance Amphitheater Seating Charts

American Family Insurance Amphitheater - Endstage Bleachers Seating Map

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American Family Insurance Amphitheater - Endstage Pit Seating Map

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American Family Insurance Amphitheater - Endstage Pit & Bleachers Seating Map

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American Family Insurance Amphitheater - Endstage Pit with Catwalk Seating Map

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About American Family Insurance Amphitheater

Located in Milwaukee, Wisconsin, American Family Insurance Amphitheater is an outdoor amphitheater that first opened its doors in 1987. Currently, it’s under the ownership of American Family Insurance.


American Family Insurance Amphitheater Seating

American Family Insurance Amphitheater has a total capacity of 23,000. However, this figure can vary for events with unique venue configurations.

Before the venue was named American Family Insurance Amphitheater, it was also known as Marcus Amphitheater.


Events at American Family Insurance Amphitheater

American Family Insurance Amphitheater is the hub for several events. The venue serves as the stage for festival and concert events, in addition to hosting other functions.


Getting into American Family Insurance Amphitheater

Want to ensure a smooth entry to American Family Insurance Amphitheater? We've got you covered! From security to accessibility, we've compiled all the info you need for a hassle-free arrival.


Security at American Family Insurance Amphitheater

Security at American Family Insurance Amphitheater is taken very seriously. All guests are required to go through security checks before entering the venue. Typically, security checkpoints tend to get longer as you get closer to the start time of the event. We recommend planning ahead so you don’t miss anything. Please note that American Family Insurance Amphitheater has a strict bag policy.


American Family Insurance Amphitheater Bag Policy & Prohibited Items

Before entering the Summerfest grounds, all bags will undergo inspection. Backpacks and bags exceeding the dimensions 9x10x12 are not permitted on the grounds. Bags larger than 9x10x12 must be returned to a vehicle or home before entering the park.

    The following items are not allowed:
  • Strollers
  • Camelback-style hydration packs
  • Any carry-on items
  • Outside food or beverages (except for infants, medical, or dietary needs)
  • Cans, glass, plastic, or metal containers (including Yeti-type bottles, tumblers, thermoses, and disposable plastic bottles)
  • Coolers or other hard-sided containers
  • Alcohol
  • Contraband
  • Pets
  • Professional-grade cameras, GoPro-style cameras, iPads/tablets, and video or video recording equipment (unless authorized by the performer). Standard point-and-shoot cameras may or may not be prohibited depending on event restrictions
  • Brooms, broomsticks, selfie sticks, poles, trekking sticks, and tripods
  • Recording devices
  • Laser pointers
  • Lawn chairs and stadium seats
  • Skateboards, roller skates, inline skates, or hoverboards -Coaster wagons
  • Kites
  • Hula-hoops, Frisbees, and beach balls
  • Picnic baskets
  • Firearms (including open or concealed weapons/firearms)
  • Knives
  • Weapons or objects that could be used as weapons
  • Self-defense sprays (such as OC, pepper spray, or mace)
  • Umbrellas


What to Bring to American Family Insurance Amphitheater

When you come to an event at American Family Insurance Amphitheater, make sure to bring your ticket and a valid ID, especially if you intend to purchase alcohol. We recommend bringing a credit or debit card and also some cash. Because this is an outdoor venue, it can get a little cold during the winter months (and sometimes year round), so we recommend checking the weather report to consider bringing extra layers and maybe even a blanket. Plus, it might be worth it to carry a rain jacket or poncho just in case the weather changes.


American Family Insurance Amphitheater Experience

Your experience at American Family Insurance Amphitheater extends beyond the event itself. Discover delicious food and drinks, convenient transportation options, and more to create an unforgettable memory.


Food and Beverage at American Family Insurance Amphitheater

Plenty of concessions are available at American Family Insurance Amphitheater. Non-alcoholic beverages are served as well as alcoholic beverages including but not limited to beer, wine and mixed drinks.


Payment Methods Accepted at American Family Insurance Amphitheater

American Family Insurance Amphitheater primarily operates on a cashless basis. This implies that while some vendors may still accept cash, most onsite purchases are done with digital wallets or debit and credit cards. Although American Family Insurance Amphitheater accepts most credit cards (such as Visa and Mastercard), it is prudent to carry a small amount of cash for tipping and for the few vendors that might accept it inside and outside the venue.


Is There Wi-Fi Available?

Indeed, the venue provides Wi-Fi access. We suggest connecting to the Wi-Fi network immediately upon arrival, as cellular service can sometimes be unreliable.


How to Get to American Family Insurance Amphitheater

American Family Insurance Amphitheater is located at 200 North Harbor Drive, Milwaukee, Wisconsin, 53202. We've got you covered with all the options to get there, from public transportation to convenient rideshares.


How Early Should I Get to American Family Insurance Amphitheater?

Arrival times may vary depending on the event, but we recommend arriving at the venue about an hour before the scheduled start time. This gives you some breathing room in case of traffic congestion, parking difficulties, visits to the merchandise store, or if you want to grab some food and drinks before the event starts.

If you plan on tailgating, we recommend getting to American Family Insurance Amphitheater even earlier, so you can enjoy the full pregame experience!


Can You Tailgate at American Family Insurance Amphitheater?

American Family Insurance Amphitheater permits tailgating. However, the regulations concerning open flames, grills, and open containers can differ depending on local laws. Specific events may also have different rules, so reviewing the venue's particular guidelines is always wise when planning your tailgate. Remember that the goal is to create an enjoyable and safe environment for all event attendees.


Rideshare Drop-off and Pickup Location

At American Family Insurance Amphitheater, there are specific pick-up locations for rideshare users. You’ll find the designated pick-up spots at the North Gate. Using rideshare to attend an event is a great option because it eliminates the stress of finding parking, which can often be scarce and expensive. Additionally, ridesharing promotes safety by providing reliable transportation if you plan on drinking alcohol during your visit.


Closest Bus Stop to American Family Insurance Amphitheater

For a budget-friendly option, the nearest bus stop is located at the Summerfest Mid Gate.


Closest Train Stop to American Family Insurance Amphitheater

You can find the nearest train/metro station at Milwaukee Intermodal Station. One of the biggest benefits of taking the train is that it is rarely late, and you never have to deal with unforeseen traffic or parking issues.

The American Family Insurance Amphitheater is located in Milwaukee, Wisconsin in close proximity to the Henry Maier Festival Park. In addition to being known as the American Family Insurance Amphitheater, locals also call this venue the "Summerfest Grounds." But no matter what you call this venue it is safe to say that it has a lot to offer both local residents as well as those who are coming in from out of state.

American Family Insurance Amphitheater Seating Information

The American Family Insurance Amphitheater stands as a premier venue for hosting some of the music industry's most prominent names. Offering top-notch sound, lighting, and expansive video screens, the theater guarantees fans an unforgettable live music experience.

Floor

The Floor section, positioned directly in front of the stage, provides an unparalleled proximity to the performers. This reserved seating area under the roofline ensures an unobstructed view of the stage. Complete with numbered seats, seatbacks, and armrests, it offers a comfortable and immersive concert experience.

100s

Behind the Floor section, the 100s area offers reserved seating under the roofline. With numbered seats, seatbacks, and armrests, this section provides an excellent view of the stage, making it an ideal choice for those who desire proximity to the action.

200s

Situated behind the 100s section, the 200s section offers reserved seating under the roofline. Providing a great view of the stage, this section is perfect for those who prefer a comfortable distance from the performance. Numbered seats, seatbacks, and armrests enhance the overall concert experience.

300s

The 300s section, located behind the 200s, features Bench or Bleacher seats without the cover of the roofline. Typically reserved, these seats lack seatbacks and armrests. The Lawn section, also not under the roofline, offers General Admission seating on the grass at the back of the venue. While Lawn tickets display section, row, and seat numbers for inventory tracking, patrons can choose any spot on the grass.

The American Family Insurance Amphitheater promises an unmatched live music experience, combining exceptional sound, lighting, and video displays. Whether in the intimate setting of the Floor or the scenic distance of the Lawn, every seat ensures a memorable musical event for both fans and performers.



Recommended Hotels Near American Family Insurance Amphitheater

If you're planning to attend an event at the American Family Insurance Amphitheater, finding a comfortable and convenient place to stay nearby is crucial. Here are two recommended hotels:

Holiday Inn Express Downtown Milwaukee

The Holiday Inn Express Downtown Milwaukee is a midscale hotel just a 6-minute drive from the American Family Insurance Amphitheater. With 103 rooms and suites, guests can expect amenities like free Wi-Fi, flat-screen TVs, and coffee makers. Additional offerings include a fitness center, a business center, and a complimentary breakfast buffet.

Hilton Garden Inn Milwaukee Downtown

The Hilton Garden Inn Milwaukee Downtown is a luxury hotel just a 6-minute drive from the American Family Insurance Amphitheater. The hotel boasts 127 rooms and suites, free Wi-Fi, flat-screen TVs, and mini-fridges. Guests can also use the fitness center, business center, and on-site restaurant.

Both hotels offer comfortable accommodations and convenient access to the American Family Insurance Amphitheater, ensuring a pleasant stay while attending events in the area.



American Family Insurance Amphitheater Weather

When you're rocking out at American Family Insurance Amphitheater during concert season, the weather can be all over the place. Picture warm breezes mixing with cooler vibes as the sun goes down. It's a lively scene, but remember, Midwest weather likes to keep you guessing.

As the night rolls on, things can cool down. Toss a light sweater or jacket into your mix. Wisconsin's weather mood swings, especially from Lake Michigan, might throw a breeze your way. And hey, a surprise shower isn't out of the question, so having a poncho stashed in your bag is a smart move. Even with the weather doing its own thing, the awesome vibe and killer performances make it worth it.

For the ultimate concert experience at American Family Insurance Amphitheater, pack the basics – sunscreen for the sunny moments, some band merch, and a bit of that Midwest spirit. Be ready for anything, and you'll groove through the tunes, embracing the music and the weather twists for a concert night to remember.

American Family Insurance Amphitheater Concert Ticket and Venue Information:

What is the capacity of American Family Insurance Amphitheater?
25,000
What was American Family Insurance Amphitheater named before?
Marcus Amphitheater
When did American Family Insurance Amphitheater open?
1987

FAQs about American Family Insurance Amphitheater

What time do gates open at American Family Insurance Amphitheater?

Gates typically open anywhere between 90 minutes to 2 hours prior to showtime at American Family Insurance Amphitheater. Be sure to check the listing on your ticket as showtimes will vary.


Looking for local Milwaukee Amphitheater concerts?

Our event listing has a list of all Milwaukee amphitheater concerts happening at American Family Insurance Amphitheater. You can also check out events in neighboring cities by checking out our list of venues by state.


Where is American Family Insurance Amphitheater?

The American Family Insurance Amphitheater is in Milwaukee WI shores of Lake Michigan. American Family Insurance Amphitheater is the headline venue for “The World’s Largest Music Festival” Summerfest.


Can you leave and re-enter American Family Insurance Amphitheater?

Yes you can leave and re-enter American Family Insurance Amphitheater but you have to have your event ticket scanned out and then back in.


Is there a general admission section at American Family Insurance Amphitheater?

No. all seats at American Family Insurance Amphitheater are reserved.


If I have Summerfest tickets do I need a separate ticket to American Family Insurance Amphitheater?

Yes, Summerfest tickets do not include to access concerts at American Family Insurance Amphitheater, separate ticket is required.


Is there a place to check items at Summerfrest and American Family Insurance Amphitheater?

Yes, you can check you personal items like umbrellas and purchases you've made at any Information Booth located inside the Park. There is a fee of $2 to check each item.

Facts about American Family Insurance Amphitheater

Capacity:

25,000


Past Names/Nicknames:

Marcus Amphitheater


Date/Year Built/Opened:

1987

Event Dates and Pricing Information

Performer Date Price Tickets Available
Kane Brown Jun 20, 2024 From $90 2,361
Motley Crue Jun 21, 2024 From $93 3,367
SZA Jun 22, 2024 From $127 4,596
Illenium Jun 27, 2024 From $98 3,072
Tyler Childers Jun 28, 2024 From $98 3,202
Keith Urban Jun 29, 2024 From $96 1,196
AJR Jul 4, 2024 From $93 2,279
Maroon 5 Jul 5, 2024 From $96 4,032
Lil Uzi Vert Jul 6, 2024 From $96 2,887
Barbie: The Movie Jul 12, 2024 From $41 4,233