Online comedy series The Try Guys launched in 2014, formed at Buzzfeed by then-employees Ned Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld. Since then, their viral videos have garnered over a billion views across several social media platforms, leading to several spinoff series and appearances in videos, magazines, and morning talk shows for interviews. In 2018, the group separated from Buzzfeed, launching their own independent company, 2nd Try LLC. The Try Guys have since extended their talents to include writing, releasing their first book The Hidden Power of F*cking Up in June 2019.
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