Fiserv Forum Food, Seating, and Parking Guide

Melissa Rodriguez | September 10, 2018
Fiserve Forum Venue Guide

Despite being one of the premier NBA facilities when completed in 1988, Milwaukee’s BMO Harris Bradley Center was one of the oldest active NBA arenas by the end of the Bucks' tenancy. In 2016, the Bucks were told that the arena no longer met up to NBA standards and were given an ultimatum: get a new arena, or their franchise would be sold. Enter the Fiserv Forum, which broke ground that same year and wrapped up construction in August 2018, just in time for the 2018-19 NBA season. This multi-purpose facility is located in downtown Milwaukee and is home to the Milwaukee Bucks and the Marquette Golden Eagles.

The first live event held at Fiserv was a concert featuring The Killers and Violent Femmes on September 8, 2018. The Bucks are expected to make their debut in the new stadium with a preseason game against the Chicago Bulls on October 3.

Are you interested in being one of the first to experience this brand-new facility’s exciting modernized features? Based in the metropolitan capitol of Wisconsin, you won’t want to miss the next big event – so check out our insider’s guide for everything you need to be prepared!


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Fiserv Forum Fast Facts


Owner: Wisconsin Center District
Operated by: Milwaukee Bucks
Architecture firms: Populous, HNTB, Eppstein Uhen Architects
Project manager: ICON Venue Group
Construction cost: $524 million
Seating capacity: 17,500
Broke ground: June 18, 2016
Opened: August 26, 2018
Address: 1111 Vel R Phillips Avenue Milwaukee, Wisconsin, 53203

Fiserv Forum Ratings

Yelp: 5.0
Trip Advisor: 5.0
Google: 5.0

Fiserv Forum Features


Fiserv Forum Points Of Interest Map
fiserv forum locations map
  • The entertainment block: spans Fourth Street from W. Highland Ave. to W. Juneau Ave. and is a central element of the arena. Features an active space designed for year-round community use with a mixture of dining, entertainment and retail. The block will serve as an important connection between the new arena and existing commercial activity along Old World Third Street.

  • The largest symmetric scoreboard in the NBA.

  • Transparent façade and a curved roof and side meant to evoke the water forms of nearby Lake Michigan and the Milwaukee River for scenic views.

  • An immense wall of glass that, for those outside its barrier, reveals the activity going on inside the arena.

  • State-of-the-art parking deck and multi-level parking garage

  • Courtside Premium Club: offers exposure to players coming off the court

  • One-of-a-kind Panorama Club: located above the upper seating tier, features exterior balcony and a backdrop of city views to the east

  • Intimate seating for all tiers Be sure to check out the Seating Chart.

Directions to Fiserv Forum


From Chicago:

Head south on S Federal St toward W Van Buren St

Turn right onto W Congress Pkwy

Continue straight on I-290 W

Keep right to continue toward I-90 W/I-94 W

Follow I-94 W to WI-145 S/W Fond Du Lac Ave in Milwaukee for 91.7 miles

Take exit 73A from I-43 N to merge onto WI-145/W Fond Du Lac Ave

Head onto McKinley Ave

Turn right onto Vel R. Phillips Ave

From Madison:

Get on WI-30 E from W Johnson St. and E Washington Ave

Follow the I-94 E to N 6th St in Milwaukee for 73.6 miles

Take exit 310B from I-94 E

Continue from N 6th St Drive to Vel R. Phillips Ave for 0.5 miles

From Green Bay

Take I-43 S from E Walnut St and Webster Ave

Follow I-43 S to W Fond Du Lac Ave in Milwaukee for 114 miles

Continue on W Fond Du Lac Ave to W McKinley Ave

Turn right onto Vel R. Philips Ave

Parking Guidelines


Fiserv Forum Parking Map
fiserv forum parking map

All-New Garage

The arena project includes a brand-new, 1,250-spot garage located at North 6th Street and McKinley Avenue, just north of the venue. An entrance at North 5th Street allows for three lanes of traffic to enter the facility, with pay stations located on the second floor to minimize backups into city streets. A sprawling top level is the picture-perfect setting for a pre-Bucks game or concert tailgate party, offering extra power and panorama views. The ground level features racks with spaces for roughly 55 bicycles.

Most parking will be paid in advance for arena events, while other parkers will be able to pay at walk-up stations. Costs for games and other events will range between $15-$25. A skywalk on the third level connects the multi-level garage with the new arena.

Although the new structure boasts a design that is intended to alleviate the flow of post-event traffic, it is recommended that patrons leave early to avoid a long wait.


5th Street Garage

The 5th Street Parking Structure, located adjacent to the new garage at 1215 North 5th Street, can only be accessed From McKinley Avenue. Parking in the 5th Street Garage is permitted 24 hours a day, seven days a week.

ADA parking is available throughout the structure, and patrons in need of accessible spots should follow instructions provided by on-site parking attendants to access the spaces.

Limited parking is available for oversized vehicles no taller that 8’2”. Maximum vehicle height is reduced to 7’2” for levels three and up.


Additional Parking Options


Additional parking is available in the BMO Harris Bradley Center Ramp, located at North 6th and West State streets. Ramps can be found next to the Hyatt Hotel at North 3rd Street and West Kilbourn Avenue and to the west of the arena at The Brewery at 902 W. Juneau Avenue.

Other options within a 5-minute walk:

  • MacArthur Square Parking Structure, 841 N. James Lovell St.

  • Highland Garage, 1030 N. 6th St.

  • Wisconsin Center, 500 W. Wells St.

  • 6th and State, 965 N. 6th St.

Security and Entrance Tips


The Bucks highly recommend that all patrons have their e-tickets readily available for scanning to ensure a speedy entrance for everyone.

There is a separate entrance for General Admission ticket holders, located on the north side of the building. Doors (usually) open at 6:00 PM, so fans who are looking to get close to the stage should arrive at least 30 minutes prior. Upon entry you will be issued a wrist band, allowing you to head straight for the floor area.


Bag Policy


The Fiserv Forum enforces a strict bag policy which prohibits back packs, hard-sided bags, and all other bags (briefcases, large purses, luggage and diaper bags) that are larger than 14”x14”x6” in size.

Single-compartment drawstring bags and fashion backpacks/purses are permitted.

All approved bags are subject to inspection upon entry to the venue. Prohibited items will not be able to be stored or checked during an event.


The Fiserv Forum Experience


The Fiserv Forum delivered its very first concert (The Killers) on September 4, and fans were eager to share the inside scoop on the all-new experience. Here’s a bit of what future guests can anticipate when attending a show at this state-of-the-art arena:

The Panorama Club

Located on the fifth and top level of the arena, the Panorama Club is free to all ticket-holders and features a huge bar with plenty of other options for tables and seating with views of the arena. The Pano Club also opens to an outside deck that provides stunning views of downtown Milwaukee. This inviting new space offers a different arena experience for those who seek it.

“We designed it as a space that works for all kinds of events, whether it’s fans watching a basketball game or a concert, as well as a space that can be used for all sorts of other events,” said the arena’s lead designer Brad Clark. “It’s a good example of what we’re doing to activate these buildings year-round.”

The debut event on September 4 saw hundreds of concertgoers flood the club for some pre-show drinks and skyline views. By the second song of the opening act (The Violent Femmes), most of the space had cleared out as patrons took to the open floors, with about 60 people remaining. Arena staff came to clear out the crowd in preparation for the headlining act following the Femmes set, closing the club for the main event.

Downtown Options

With a prime location in downtown Milwaukee, you won’t have to go far when looking for some nightlife. There are several bars and restaurants that line North Old World 3rd Street, east across the river and Water Street and in The Brewery Complex just west of the arena.

Other bars and restaurants that are located inside the Fiserv Forum remain under construction and are due for completion next spring. This does not include concession stands.

Show Experience

If the first show is any indication of all future concerts hosted by the Fiserv Forum, then guests can expect their concert experience to be impressively loud. The dramatic acoustics will indeed be a home court advantage for the Bucks.

Several patrons noted that entrances and exits to the restrooms were not marked as clearly as they could be, creating some confusion.

While the Bucks have posted signs indicating ‘no smoking’ areas around the arena and declaring the building part of a no-smoking district, numerous people were seen lighting up on the plaza out front of the arena prior to showtime.


10 Closest Hotels Near Fiserv Forum

  • Aloft Milwaukee Downtown
    0.2 miles, 3 min walk - 230 N Old World 3rd St.


  • Hyatt Place Milwaukee/Downton
    0.4 miles, 8 min walk - 800 W Juneau Ave.


  • Fairfield Inn & Suites by Marriott Milwaukee Downtown
    0.5 miles, 10 min walk - 710 N Old World 3rd St.


  • Hilton Milwaukee City Center
    0.5 miles, 10 min walk - 509 W E Wisconsin Ave.


  • InterContinental Milwaukee
    0.5 miles, 10 min walk - 139 E Kilbourn Ave.


  • The Brewhouse Inn & Suites
    0.6 miles, 13 min walk - 1215 N 10th St.


  • Hampton Inn & Suites Milwaukee Downtown
    0.6 miles, 12 min walk - 176 W E Wisconsin Ave.


  • Courtyard by Marriott Milwaukee Downtown
    0.6 miles, 12 min walk - 300 W Michigan St.


  • DoubleTree by Hilton Hotel Milwaukee Downtown
    0.6 miles, 12 min walk - 611 W E Wisconsin Ave.


  • Days Inn & Suites by Wyndham Milwaukee
    0.8 miles, 18 min walk - 1840 N 6th St.


Fri
Sep 21, 2018
7:30 PM
Justin Timberlake
Fiserv Forum
Milwaukee, WI
Sat
Sep 22, 2018
8:00 PM
Jim Gaffigan
Fiserv Forum
Milwaukee, WI
Wed
Oct 3, 2018
7:00 PM
NBA Preseason: Milwaukee Bucks vs. Chicago Bulls
Fiserv Forum
Milwaukee, WI
Sat
Oct 6, 2018
6:45 PM
The 25th PBR - Unleash The Beast Series: PBR - Professional Bull Riders
Fiserv Forum
Milwaukee, WI
Sun
Oct 7, 2018
1:45 PM
The 25th PBR - Unleash The Beast Series: PBR - Professional Bull Riders
Fiserv Forum
Milwaukee, WI
Thu
Oct 11, 2018
8:00 PM
J Balvin
Fiserv Forum
Milwaukee, WI
Fri
Oct 12, 2018
7:30 PM
NBA Preseason: Milwaukee Bucks vs. Minnesota Timberwolves
Fiserv Forum
Milwaukee, WI
Tue
Oct 16, 2018
7:30 PM
Metallica
Fiserv Forum
Milwaukee, WI
Wed
Oct 17, 2018
7:30 PM
Foo Fighters
Fiserv Forum
Milwaukee, WI
Thu
Oct 18, 2018
8:00 PM
The Eagles
Fiserv Forum
Milwaukee, WI
Fri
Oct 19, 2018
7:30 PM
Milwaukee Bucks vs. Indiana Pacers
Fiserv Forum
Milwaukee, WI
Sat
Oct 20, 2018
7:00 PM
Twenty One Pilots
Fiserv Forum
Milwaukee, WI
Mon
Oct 22, 2018
7:00 PM
Milwaukee Bucks vs. New York Knicks
Fiserv Forum
Milwaukee, WI
Wed
Oct 24, 2018
8:30 PM
Milwaukee Bucks vs. Philadelphia 76ers
Fiserv Forum
Milwaukee, WI
Fri
Oct 26, 2018
7:30 PM
Chris Young, Dan And Shay & Morgan Evans
Fiserv Forum
Milwaukee, WI
Sat
Oct 27, 2018
7:30 PM
Milwaukee Bucks vs. Orlando Magic
Fiserv Forum
Milwaukee, WI
Sun
Oct 28, 2018
8:00 PM
Fleetwood Mac
Fiserv Forum
Milwaukee, WI
Mon
Oct 29, 2018
7:00 PM
Milwaukee Bucks vs. Toronto Raptors
Fiserv Forum
Milwaukee, WI
Tue
Oct 30, 2018
TBD
Exhibition: Marquette Golden Eagles vs. Carroll University Pioneers
Fiserv Forum
Milwaukee, WI
Sat
Nov 3, 2018
8:00 PM
Josh Groban & Idina Menzel
Fiserv Forum
Milwaukee, WI
Sun
Nov 4, 2018
2:30 PM
Milwaukee Bucks vs. Sacramento Kings
Fiserv Forum
Milwaukee, WI
Tue
Nov 6, 2018
TBD
Marquette Golden Eagles vs. UMBC Retrievers
Fiserv Forum
Milwaukee, WI
Sat
Nov 10, 2018
TBD
Marquette Golden Eagles vs. Bethune-Cookman Wildcats
Fiserv Forum
Milwaukee, WI
Wed
Nov 14, 2018
7:00 PM
Milwaukee Bucks vs. Memphis Grizzlies
Fiserv Forum
Milwaukee, WI
Fri
Nov 16, 2018
8:30 PM
Milwaukee Bucks vs. Chicago Bulls
Fiserv Forum
Milwaukee, WI
Sat
Nov 17, 2018
TBD
Marquette Golden Eagles vs. Presbyterian Blue Hose
Fiserv Forum
Milwaukee, WI
Sun
Nov 18, 2018
7:30 PM
Cast of Impractical Jokers & The Tenderloins
Fiserv Forum
Milwaukee, WI
Mon
Nov 19, 2018
7:00 PM
Milwaukee Bucks vs. Denver Nuggets
Fiserv Forum
Milwaukee, WI
Wed
Nov 21, 2018
7:00 PM
Milwaukee Bucks vs. Portland Trail Blazers
Fiserv Forum
Milwaukee, WI
Fri
Nov 23, 2018
7:30 PM
Milwaukee Bucks vs. Phoenix Suns
Fiserv Forum
Milwaukee, WI
Sat
Nov 24, 2018
7:30 PM
Milwaukee Bucks vs. San Antonio Spurs
Fiserv Forum
Milwaukee, WI
Tue
Nov 27, 2018
TBD
Marquette Golden Eagles vs. Charleston Southern Buccaneers
Fiserv Forum
Milwaukee, WI
Wed
Nov 28, 2018
7:00 PM
Milwaukee Bucks vs. Chicago Bulls
Fiserv Forum
Milwaukee, WI
Sat
Dec 1, 2018
TBD
Marquette Golden Eagles vs. Kansas State Wildcats
Fiserv Forum
Milwaukee, WI
Mon
Dec 3, 2018
7:00 PM
Cirque Musica Holiday
Fiserv Forum
Milwaukee, WI
Tue
Dec 4, 2018
TBD
Marquette Golden Eagles vs. UTEP Miners
Fiserv Forum
Milwaukee, WI
Wed
Dec 5, 2018
7:00 PM
Milwaukee Bucks vs. Detroit Pistons
Fiserv Forum
Milwaukee, WI
Fri
Dec 7, 2018
8:30 PM
Milwaukee Bucks vs. Golden State Warriors
Fiserv Forum
Milwaukee, WI
Sat
Dec 8, 2018
TBD
Marquette Golden Eagles vs. Wisconsin Badgers
Fiserv Forum
Milwaukee, WI
Sun
Dec 9, 2018
7:30 PM
Travis Scott
Fiserv Forum
Milwaukee, WI
Mon
Dec 10, 2018
7:00 PM
Milwaukee Bucks vs. Cleveland Cavaliers
Fiserv Forum
Milwaukee, WI
Sat
Dec 15, 2018
TBD
UFC Fight Night
Fiserv Forum
Milwaukee, WI
Tue
Dec 18, 2018
TBD
Marquette Golden Eagles vs. North Dakota Fighting Hawks
Fiserv Forum
Milwaukee, WI
Wed
Dec 19, 2018
7:00 PM
Milwaukee Bucks vs. New Orleans Pelicans
Fiserv Forum
Milwaukee, WI
Fri
Dec 21, 2018
TBD
Marquette Golden Eagles vs. Buffalo Bulls
Fiserv Forum
Milwaukee, WI
Thu
Dec 27, 2018
7:00 PM
Milwaukee Bucks vs. New York Knicks
Fiserv Forum
Milwaukee, WI
Fri
Dec 28, 2018
TBD
Marquette Golden Eagles Vs. Southern Jaguars
Fiserv Forum
Milwaukee, WI
Sat
Dec 29, 2018
4:00 PM
Milwaukee Bucks vs. Brooklyn Nets
Fiserv Forum
Milwaukee, WI
Sun
Dec 30, 2018
3:00 PM
Trans-Siberian Orchestra
Fiserv Forum
Milwaukee, WI
Sun
Dec 30, 2018
8:00 PM
Trans-Siberian Orchestra
Fiserv Forum
Milwaukee, WI
Tue
Jan 1, 2019
7:00 PM
Milwaukee Bucks vs. Detroit Pistons
Fiserv Forum
Milwaukee, WI
Fri
Jan 4, 2019
7:30 PM
Milwaukee Bucks vs. Atlanta Hawks
Fiserv Forum
Milwaukee, WI
Sat
Jan 5, 2019
7:30 PM
Milwaukee Bucks vs. Toronto Raptors
Fiserv Forum
Milwaukee, WI
Sun
Jan 6, 2019
TBD
Marquette Golden Eagles vs. Xavier Musketeers
Fiserv Forum
Milwaukee, WI
Mon
Jan 7, 2019
7:00 PM
Milwaukee Bucks vs. Utah Jazz
Fiserv Forum
Milwaukee, WI
Fri
Jan 11, 2019
7:00 PM
Jeff Dunham
Fiserv Forum
Milwaukee, WI
Sat
Jan 12, 2019
1:00 PM
Marquette Golden Eagles vs. Seton Hall Pirates
Fiserv Forum
Milwaukee, WI
Tue
Jan 15, 2019
7:00 PM
Milwaukee Bucks vs. Miami Heat
Fiserv Forum
Milwaukee, WI
Sun
Jan 20, 2019
11:00 AM
Marquette Golden Eagles vs. Providence Friars
Fiserv Forum
Milwaukee, WI
Mon
Jan 21, 2019
1:00 PM
Milwaukee Bucks vs. Dallas Mavericks
Fiserv Forum
Milwaukee, WI
Wed
Jan 23, 2019
7:30 PM
Marquette Golden Eagles vs. DePaul Blue Demons
Fiserv Forum
Milwaukee, WI
Fri
Jan 25, 2019
7:30 PM
Milwaukee Bucks vs. Charlotte Hornets
Fiserv Forum
Milwaukee, WI
Sun
Jan 27, 2019
7:00 PM
Panic! At The Disco
Fiserv Forum
Milwaukee, WI
Wed
Jan 30, 2019
7:30 PM
Cirque du Soleil - Crystal
Fiserv Forum
Milwaukee, WI
Thu
Jan 31, 2019
7:30 PM
Cirque du Soleil - Crystal
Fiserv Forum
Milwaukee, WI
Fri
Feb 1, 2019
7:30 PM
Cirque du Soleil - Crystal
Fiserv Forum
Milwaukee, WI
Sat
Feb 2, 2019
4:00 PM
Cirque du Soleil - Crystal
Fiserv Forum
Milwaukee, WI
Sat
Feb 2, 2019
7:30 PM
Cirque du Soleil - Crystal
Fiserv Forum
Milwaukee, WI
Sun
Feb 3, 2019
1:30 PM
Cirque du Soleil - Crystal
Fiserv Forum
Milwaukee, WI
Sun
Feb 3, 2019
5:00 PM
Cirque du Soleil - Crystal
Fiserv Forum
Milwaukee, WI
Tue
Feb 5, 2019
7:00 PM
Marquette Golden Eagles vs. St. Johns Red Storm
Fiserv Forum
Milwaukee, WI
Wed
Feb 6, 2019
7:00 PM
Milwaukee Bucks vs. Washington Wizards
Fiserv Forum
Milwaukee, WI
Sat
Feb 9, 2019
1:30 PM
Marquette Golden Eagles vs. Villanova Wildcats
Fiserv Forum
Milwaukee, WI
Sat
Feb 9, 2019
8:00 PM
Milwaukee Bucks vs. Orlando Magic
Fiserv Forum
Milwaukee, WI
Tue
Feb 19, 2019
8:00 PM
Elton John
Fiserv Forum
Milwaukee, WI
Wed
Feb 20, 2019
8:00 PM
Marquette Golden Eagles vs. Butler Bulldogs
Fiserv Forum
Milwaukee, WI
Thu
Feb 21, 2019
7:00 PM
Milwaukee Bucks vs. Boston Celtics
Fiserv Forum
Milwaukee, WI
Sat
Feb 23, 2019
7:30 PM
Milwaukee Bucks vs. Minnesota Timberwolves
Fiserv Forum
Milwaukee, WI
Sun
Mar 3, 2019
2:00 PM
Marquette Golden Eagles vs. Creighton Bluejays
Fiserv Forum
Milwaukee, WI
Thu
Mar 7, 2019
7:00 PM
Milwaukee Bucks vs. Indiana Pacers
Fiserv Forum
Milwaukee, WI
Sat
Mar 9, 2019
TBD
Marquette Golden Eagles vs. Georgetown Hoyas
Fiserv Forum
Milwaukee, WI
Sat
Mar 9, 2019
8:00 PM
Milwaukee Bucks vs. Charlotte Hornets
Fiserv Forum
Milwaukee, WI
Sun
Mar 17, 2019
2:30 PM
Milwaukee Bucks vs. Philadelphia 76ers
Fiserv Forum
Milwaukee, WI
Tue
Mar 19, 2019
7:00 PM
Milwaukee Bucks vs. Los Angeles Lakers
Fiserv Forum
Milwaukee, WI
Fri
Mar 22, 2019
7:30 PM
Milwaukee Bucks vs. Miami Heat
Fiserv Forum
Milwaukee, WI
Sun
Mar 24, 2019
3:30 PM
Milwaukee Bucks vs. Cleveland Cavaliers
Fiserv Forum
Milwaukee, WI
Tue
Mar 26, 2019
7:00 PM
Milwaukee Bucks vs. Houston Rockets
Fiserv Forum
Milwaukee, WI
Thu
Mar 28, 2019
7:00 PM
Milwaukee Bucks vs. Los Angeles Clippers
Fiserv Forum
Milwaukee, WI
Sat
Apr 6, 2019
4:00 PM
Milwaukee Bucks vs. Brooklyn Nets
Fiserv Forum
Milwaukee, WI
Sun
Apr 7, 2019
6:00 PM
Milwaukee Bucks vs. Atlanta Hawks
Fiserv Forum
Milwaukee, WI
Wed
Apr 10, 2019
7:00 PM
Milwaukee Bucks vs. Oklahoma City Thunder
Fiserv Forum
Milwaukee, WI
Thu
May 2, 2019
7:30 PM
Pink
Fiserv Forum
Milwaukee, WI
Sun
May 12, 2019
8:00 PM
Cher
Fiserv Forum
Milwaukee, WI
Thu
Jun 20, 2019
7:00 PM
Carrie Underwood, Maddie and Tae & Runaway June
Fiserv Forum
Milwaukee, WI
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