Cinch World’s Toughest Rodeo was established in 1979 and in just three years it became the largest privately held rodeo company in the U.S. The company’s events became approved by the Professional Rodeo Cowboys Association (PRCA). In 1996, the company developed the “Bulls and Broncs” format, which would go on to become the most copied rodeo format to date. Featuring Bareback Riding, Saddle Bronc Riding, Bull Riding, and Barrel Racing, the event became the ultimate fan experience for professionals and families alike.
Cinch World’s Toughest Rodeo has been featured in Madison Square Garden five times and produced the original PRCA Pro Tour Finals. It was the first to offer an interactive and personal experience for adults and children of all ages with a free preshow. For one hour, fans can meet the contestants and entertainers, obtaining autographs and photos.